Asifa & Nabeel have been the most famous Prêt and couture brand for decades for having successfully created colossal market for both semi-formal and bridal wear.
Competing where being trendy is the only survival key, their label has always been the hottest by maintaining a signature style that shows nothing but grace and composure.
Asifa & Nabeel introduced their lawn collection back in 2015 which was rich in subdued prints with subtle greens, pinks and yellows beautifully done in digital printing and minimal embroidery. Their spring/summer collection experienced some soaring sales and witnessed it by taking a year break coming with a lawn collection.
Asifa Imran has contributed by stating;
‘As we are also working on our furniture line as well this year, we took that inspiration from our interior and home décor items, rather than the usual floral imagery and nature pattern this time’.
Their collection consists of total 10 absolutely breath taking design which has silk dupatta collection including heavy embroideries. Being different this time, they are still maintaining their signature touch by not putting any vibrant colors but are rather staying to their basic colors like pink, blue, green and yellow. However, there are bringing something different design with solid print with heavy embroidery on plain black. Its dupatta is the main feature coming in silk material.
Since their collection has a huge intake from their interior and home decoration, we will be seeing furniture impressions or light structure on most of the prints that will surely bring something new this year and will be unique from other lines.
Their Volume 2 for spring/summer 2017 collection will be available in the major cities like Lahore, Karachi and Islamabad.
“For the catalogue, the venue chosen was Safari Park where the shoot was taken last month. It was an amazing experience while shooting all of us were looking for new and fresh face like the new TV actress Mahe noor Haider,” Asifa quoted.
As Asifa cleared out that she would like to be individual body for this and not collaborate with any textile brand, they are pretty much excited and frankly speaking even all of us for the launch which is on 20th of March and pre-booking starting from 15th. With new style being introduced in the market where being trendy is all you need to survive, for their Summer Collection 2017 will be worth waiting for!