Fahad Hussayn showcased his bridal collection named “Matam – Novelty Couture”. The collection featured exclusive novelty couture wedding creations for both men and women. Matam; the mourning & the intensity related to the notion itself portrayed into a dramatic riot of color and craftsmanship from the imaginarium of Fahad Hussayn Couture. The collection itself revolved around the anarchy at weddings and how they have evolved into a national sport.
PFDC L’Oréal Paris Bridal Week 2015 styled by the creative team at Nabila and NGENTS with show direction and choreography by HSY, front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Experience, with all media management by Lotus Client Management & Public Relations